Collecting Personal Information
When you visit the Site, we collect certain information about your device, your
interaction with the Site, and information necessary to process your
purchases. We may also collect additional information if you contact us for
customer support. In this Privacy Policy, we refer to any information about an
identifiable individual (including the information below) as “Personal
Information”. See the list below for more information about what Personal
Information we collect and why.
• Device information
◦ Purpose of collection: to load the Site accurately for you, and to
perform analytics on Site usage to optimize our Site.
◦ Source of collection: Collected automatically when you access
our Site using cookies, log files, web beacons, tags, or pixels
◦ Disclosure for a business purpose: shared with our processor
Shopify
◦ Personal Information collected: version of web browser, IP
address, time zone, cookie information, what sites or products
you view, search terms, and how you interact with the Site
• Order information
◦ Purpose of collection: to provide products or services to you to
fulfill our contract, to process your payment information, arrange
for shipping, and provide you with invoices and/or order
confirmations, communicate with you, screen our orders for
potential risk or fraud, and when in line with the preferences you
have shared with us, provide you with information or advertising
relating to our products or services.
◦ Source of collection: collected from you.
◦ Disclosure for a business purpose: shared with our processor
Shopify
◦ Personal Information collected: name, billing address, shipping
address, payment information (including credit card numbers
Minors
The Site is not intended for individuals under the age of 12. We do not
intentionally collect Personal Information from children. If you are the parent
or guardian and believe your child has provided us with Personal Information,
please contact us at the address above to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide
our services and fulfill our contracts with you, as described above. For
example:
• We use Shopify to power our online store. You can read more about
how Shopify uses your Personal Information here: https://
www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws
and regulations, to respond to a subpoena, search warrant or other
lawful request for information we receive, or to otherwise protect our
rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you. For example:
• We share information about your use of the Site, your purchases, and
your interaction with our ads on other websites with our advertising
partners. We collect and share some of this information directly with our
advertising partners, and in some cases through the use of cookies or
other similar technologies (which you may consent to, depending on
your location).
• We use Shopify Audiences to help us show ads on other websites with
our advertising partners to buyers who made purchases with other
Shopify merchants and who may also be interested in what we have to
offer. We also share information about your use of the Site, your
purchases, and the email address associated with your purchases with
Shopify Audiences, through which other Shopify merchants may make
offers you may be interested in.
For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page at https://
www.networkadvertising.org/understanding-online-advertising/how-does-itwork.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/
policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Using Personal Information
We use your personal Information to provide our services to you, which
includes: offering products for sale, processing payments, shipping and
fulfillment of your order, and keeping you up to date on new products,
services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a
resident of the European Economic Area (“EEA”), we process your personal
information under the following lawful bases:
• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental
rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal
Information for our records unless and until you ask us to erase this
information. For more information on your right of erasure, please see the
‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing
based solely on automated decision-making (which includes profiling), when
that decision-making has a legal effect on you or otherwise significantly
affects you.
Our processor Shopify uses limited automated decision-making to prevent
fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
• Temporary blacklist of IP addresses associated with repeated failed
transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP
addresses. This blacklist persists for a small number of days.
•
GDPR
If you are a resident of the EEA, you have the right to access the Personal
Information we hold about you, to port it to a new service, and to ask that your
Personal Information be corrected, updated, or erased. If you would like to
exercise these rights, please contact us through the contact information
above.
Your Personal Information will be initially processed in Ireland and then will be
transferred outside of Europe for storage and further processing, including to
Canada and the United States. For more information on how data transfers
comply with the GDPR, see Shopify’s GDPR Whitepaper: https://
help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
If you are a resident of California, you have the right to access the Personal
Information we hold about you (also known as the ‘Right to Know’), to port it
to a new service, and to ask that your Personal Information be corrected,
updated, or erased. If you would like to exercise these rights, please contact
us through the contact information above.
A cookie is a small amount of information that’s downloaded to your computer
or device when you visit our Site. We use a number of different cookies,
including functional, performance, advertising, and social media or content
cookies. Cookies make your browsing experience better by allowing the
website to remember your actions and preferences (such as login and region
selection). This means you don’t have to re-enter this information each time
you return to the site or browse from one page to another. Cookies also
provide information on how people use the website, for instance whether it’s
their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to
provide our services.
[Be sure to check this list against Shopify’s current list of cookies on the
merchant storefront: https://www.shopify.com/legal/cookies
Cookies Necessary for the Functioning of the Store
Name Function Duration
Reporting and Analytics
_ab Used in connection with
access to admin.
2y
_secure_session_id Used in connection with
navigation through a
storefront.
24h
_shopify_country Used in connection with
checkout.
session
_shopify_m Used for managing customer
privacy settings.
1y
_shopify_tm Used for managing customer
privacy settings.
30min
_shopify_tw Used for managing customer
privacy settings.
2w
_storefront_u Used to facilitate updating
customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with
checkout.
1y
cart Used in connection with
shopping cart.
2w
cart_currency Used in connection with
shopping cart.
2w
cart_sig Used in connection with
checkout.
2w
cart_ts Used in connection with
checkout.
2w
cart_ver Used in connection with
shopping cart.
2w
checkout Used in connection with
checkout.
4w
checkout_token Used in connection with
checkout.
1y
dynamic_checkout_sh
own_on_cart
Used in connection with
checkout.
30min
hide_shopify_pay_for
_checkout
Used in connection with
checkout.
session
keep_alive Used in connection with buyer
localization.
2w
master_device_id Used in connection with
merchant login.
2y
previous_step Used in connection with
checkout.
1y
remember_me Used in connection with
checkout.
1y
secure_customer_sig Used in connection with
customer login.
20y
shopify_pay Used in connection with
checkout.
1y
shopify_pay_redirect Used in connection with
checkout.
30 minutes, 3w or 1y
depending on value
storefront_digest Used in connection with
customer login.
2y
tracked_start_checko
ut
Used in connection with
checkout.
1y
checkout_one_experi
ment
Used in connection with
checkout.
session
Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
The length of time that a cookie remains on your computer or mobile device
depends on whether it is a “persistent” or “session” cookie. Session cookies
last until you stop browsing and persistent cookies last until they expire or are
deleted. Most of the cookies we use are persistent and will expire between 30
minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind
that removing or blocking cookies can negatively impact your user experience
and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or
not to accept cookies through your browser controls, often found in your
browser’s “Tools” or “Preferences” menu. For more information on how to
modify your browser settings or how to block, manage or filter cookies can be
found in your browser’s help file or through such sites
as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent
how we share information with third parties such as our advertising partners.
To exercise your rights or opt-out of certain uses of your information by these
parties, please follow the instructions in the “Behavioural Advertising” section
above.
Do Not Track
Please note that because there is no consistent industry understanding of
how to respond to “Do Not Track” signals, we do not alter our data collection
and usage practices when we detect such a signal from your browser.
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_evids Shopify analytics. session
_shopify_ga Shopify and Google Analytics. session
Changes
We may update this Privacy Policy from time to time in order to reflect, for
example, changes to our practices or for other operational, legal, or
regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by
e-mail or by mail using the ‘Contact Us’ link.
If you are not satisfied with our response to your complaint, you have the right
to lodge your complaint with the relevant data protection authority. You can
contact your local data protection authority, or our supervisory authority.